The Advertisements
To amateur filmmakers, welcome to an introduction of advertising. Advertising is really important because it can really attract television viewers to buy a product and many more stuff. There are different formats of advertising because not all adverts can be the same, some adverts include comedy, some are serious and some don't really relate to what they are really supposed to advertise. The purpose of advertising is to gain attention from the television viewers, also to try make them interested in what they are going to advertise about. An example of an effective advertising is go compare because, most adverts from a company like Nike have different types of advertisements because they advertise so many sports stars, this can attract so many viewers who are probably fans of those sports stars. But going back to the go compare advert, it can be effective because the man that sings the song repeats it every single different advert, this song can get stuck in the viewers head. This is why its effective.
I am also going to inform you about
- Examples of controversial advertising campaigns
- Different styles of television advertisements
- How television adverts are researched and designed
- How television adverts are produced
- Common Codes and Conventions
- How advertising is regulated.
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