Monday, 27 January 2014

Styles of Television Advertising

 Styles of Television Advertising 
There are different styles of television advertising, because every advertisements wants the audiences attention by using these techniques:


Humour - this style of advertising can make viewers like the advertisement for example the Pepsi advertisement. The viewers will find this comical and one of those adverts to remember. 


Parody this style of advertising is like a remake of something else like the specsavers advertisement is a type of remake of a lynx advert. This advert can be memorable because there are so many women which can attract a lot men in to this advert, so it draws the audience in to see what the women are running 


Shock - these type of adverts are used to shock the audiences to make them have emotional feelings about what is going on. This advertisement can be memorable because of the doll, also shows a way of how the father controls her what to do. 

 Surrealism - this type of advert includes things that are not in real-life, these type of adverts are abstract. The rubberduckzilla is a great example of a surreal advertisement because a scenario of a gigantic rubber duck invading a city never normally happens. This advert can be memorable because kids probably like rubber ducks. 

 Intertextuality- these type of advertisements take types of cutscenes from films or use characters from those films. For instance the sky movies advertisement which includes scenes from mary poppins, the princes speech. This would make the audience excited with this advert and it will try to make new customers to view new movies. 

 Repetition- this type of advertisements can be easy to remember especially the advert go compare. This advertisement is an annoying advert and thats why it is memorable because of the phrase 'go compare'. I think this would make viewers use the service go compare. 

Sex Appeal- This type of advertisement are normally used for perfume advertisements, its as if you use the perfume, it will make you more attractive towards men.  

Famous faces - The style of advertising can excite a lot of basketball and football fans because there are two legends at there own sport. These type of adverts can bring in so much viewers in to this advert which will excite them. 

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