Task 1 Part 5 - Focus Group Results
In this focus group we started off by showing two advert examples by apple about the iPhone. One was about the app facetime called "Facetime Everyday", we asked the target audience if they liked it and why a large majority said that they liked it because it was useful to deaf people so that they could use it for sign language, also the fact that people can use it any time they want to chat to their friends. The second advert from apple's iPhone that was shown was called "Music Everyday" which is similar to the first one that was shown, the target audience also liked this advert, they said that the advert shows that you can listen to music anywhere you go and they said that the advert shows different ages use the iPhone. After we showed those two adverts, we asked some questions. The first question we asked about the product is what feature they favour the most? The target audience say that they favour the apps because they are useful like the bus times, some say the games because at any time that they are bored the can play the games that they want. We also asked, what do you use your iPhone for if anyone has one? Target audience said that they use the iPhone for calling people, music, text messages and taking pictures. Furthermore, we asked how long they spent on the iPhone and one of the people in the focus group say that they spend the majority of the day using the smartphone. The fourth question we asked, was "if you had an iPhone would you recommend this to your friends and why? The target audience say that "they would recommend this phone to others because its more useful than any other phone". We also found out what the audience would like to see in an advertisement, for our last question we asked "what do you expect to see in an advert about the iPhone?". Everyone would like to see what the iPhone can do in the advert so that customers would know what they are in for.
Lastly, to conclude the focus group we shared our two ideas to see which one would be preferable to produce. The first idea is the practical iPhone idea where we show what different time events of what the iPhone can do. The second idea is where it's informative so we show the iPhone and explain what the phone has. Everyone agreed with the second idea which is the idea we are going to blend on.
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