Task 7 - Sources of Information in Advertising
Clients and advertisers in the advertising industry gather information before they start producing a new advertising campaign. Television ratings can be found by the Broadcasters Audience Research Board (BARB), this is a useful tool to gather because this is to see how many people are viewing the channels, plus if advertisers want to show their advert they may pick certain channels for their advert to be seen. A programme profile is for example the type of audience that would watch Downton Abbey would be the age group of 50 and over; this is useful because advertisers would think about what type of advert would please and interest the over 50 age group. Rate cards are what advertisers use to slot their adverts in the times that the advertisers want it to be seen. Here is a rate card showing how much it would cost to advertise during TV programmes.
The more the time is sociable the more expensive it will cost to slot the advert. This is useful, it may be expensive at a sociable time but if their advert wants to be seen then it is worth it. The information that can be found at online advertising is that it has information of everything you need to know about advertising.
The more the time is sociable the more expensive it will cost to slot the advert. This is useful, it may be expensive at a sociable time but if their advert wants to be seen then it is worth it. The information that can be found at online advertising is that it has information of everything you need to know about advertising.
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