“
The Media: An Introduction Edited by Adam Briggs and Paul Cobley.” “Chapter 17 Audience research by Ray Kent”. Longman 2002. ISBN 0-582-42346-5
· “The Media Magazine. The English and Media Centre.” “Analysing Still-image adverts: Reading Lynx by Mark Ramey”. Issue 45 / September 2013. ISSN 1478-8616
· “The Media Magazine. The English and Media Centre.” “How I make things. Garth Jennings on making a TV commercial”. Issue 39 / February 2012. ISSN 1478-8616
· “Top 30 Programmes” : Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing
· “Top 10 Programmes” Broadcasters Audience Research Board http://www.barb.co.uk/www.barb.co.uk/viewing
For our next assignment I will be start our advertising plan which will include a lot of things such as coming up with what we should advertise and how we should advertise it, asking for people opinions about the product by holding a focus group, this is where we get a group of people around the same age range and ask them questions to get their opinions out. This would then help us how the advertisement should be recognized by a made up advert that we are gonna plan on.
No comments:
Post a Comment