Task Three - Present the results
On Task 2 I posted why the focus group was useful for me and along side that I posted the video of my focus group screening. In this task I am going talk about what I found out in the focus group. Firstly, I found out that the majority of the audience did like the advert when I asked if they did or did not like the advert. One of the students said in the target audience "it shows the different features of the iPhone and how it is used". I also received some very insightful feedback, one of the adults in the target audience said that I need to include female characters. In our advert it didn't include any females in it, this can alienate the female audience which can bring a bad reputation of this advert. This was when I asked what needs to be improved about this advert. Lastly, another adult answered to the same question, that in the last scene of the advert it would need to have more shots for the advert to be more interesting instead of having one shot. Overall I really find these feedbacks really useful so if I was to ever come to this project again I would need to remember what I did wrong and make my advert better than I did last time.
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