Task Four - Finished Product
Final Evaluation
The advertisement we did was based on one of the most popular products from the company Apple which is the iPhone 5s. We chose to do this because we thought we could show the audience why the iPhone is so useful. The advert target audience for this advert is a 17+, so that the iPhone can sell as much iPhone's as possible to anyone. The selling point of the advert is the usage of the phone which can interest the audience for example checking the bus times, using a torch light etc.
Once I finished shooting the advertisement, I would then hold a focus group to show my advertisement. The focus group method is in the section of qualitative research were I would receive helpful feedback from the target audience. The questions that I asked were "do you like the advert and why?" this was asked because I would want to know if they did like or not and I asked why for their reason which will be understandable. I also asked "is the advert effective?" I asked this to see if its interesting to anyone. Lastly, I asked "what improvements could I make for the advert?" this was asked because I wanted to hear from the audience what alterations. And the answers I received from the focus group were really helpful to understand how I could have made an exceptionally good advert.
What I found out from the advertisement I made by the audiences feedback is that, they like how "it shows how you can use the iPhone's features". This was a good piece of feedback as it interests the audience as my advert does show how useful it was. Furthermore, when I asked if the advertisement needed any improvements and the responses that I got were "you needed a female character because it may alienate the female audience". This feedback comment in my personal mind is the most useful comment because in an advert I wouldn't like to leave out any type of audience out, it would leave the advert in a bad name. The questions why I asked was very useful, because I want to show the audience and ask them acceptable questions to see if I produce an exceptional advert.
In my own opinion, I think I released a good advertisement by showing how the iPhone 5s is a useful smartphone and why people should own the phone. The improvements I could make is, to place more and different time events show it would show that its suitable anytime and anywhere you go, and add more characters for different scenes. I really agree with the target audience were saying,
if I was to make the alterations that they think would be good for the advertisement then I would, then I would be even happier because then I can come out with a better advert then it is now.
The video was technically good as the camera was very steady, with the help of the tripod. Also, it was clear for the audience to view, when we were in the classroom we had to put the blinds down and turn on the lights so that the viewers can see the characters reactions and interactions properly. I don't think it will successfully sell, if I was to see this advert I wouldn't be very shocked about the features because we didn't really show the features that could wow the audience and leave them interested the whole entire advert. Apart from that, I think this was a great idea for an advert to try and make the viewer think that using the iPhone is fun and it makes your life so much more easier.
To summarize this advertisement, the improvements that I could make is to add a female character this would then not alienate the female audience and stop them from preventing themselves from using the smartphone. Also, is to add quick scenes that will keep the viewer interested in this advert by showing them the things that the iPhone has that other phones don't which can "wow" the audience. Furthermore, we can be in different places instead of one area like in and around our schools area, instead we could go to the bus stop, go to McDonalds etc.
To conclude this I feel like haven't reach my aim, but I have to some degree by showing what the iPhone can do. But I feel that more needed to be seen because I feel that what was shown on the advert is that I showed what any other smartphone can do that was on the iPhone, but I didn't show what the iPhone can do that no other phone can which will make the iPhone unique in its own way. Overall, I am satisfied with what we have got with the iPhone that we showed what it can truly do and that it can be exceptional to show.
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