Task Two – Screening
This video is my screening research, in this I gathered other students and teachers to give me insightful feedback and asked them a couple of questions after I have showed the audience my advertisement. This method I used was the focus group method, which is qualitative research. The good thing about this method is that I get to hear about what the audience think about the advert, whether it needs alterations and also whether they think it is good. Furthermore, I think this method is simple rather than holding a survey about the advert which will be boring, the way I held the focus group was pretty quick. The range of the audience I grabbed were a few adults and a few students in this. There was a couple of men as there were for women. The questions were closed but I asked them "why" for a reason from them, because it helps to know why they like it or not. My feedback is reliable because the audience watch the advert and they answer the questions with honesty, if it was a survey it may not as be reliable because the audience that take the survey could possibly lie.
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